As a shopping center owner or manager, you know that the appearance of your property plays a crucial role in attracting and retaining tenants. One key aspect of this is the signage, and particularly the pylon sign that sits at the entrance or along the road.
Pylon signs, also known as freestanding signs or monument signs, are large, standalone structures that are designed to catch the eye of passing motorists and pedestrians. These signs are often used in shopping centers to identify the complex and provide directional information to visitors.
When it comes to multi tenant pylon signs, it's important to strike the right balance between individual branding for each tenant and cohesive branding for the shopping center as a whole. A cluttered or inconsistent pylon sign can be confusing and unappealing to potential customers, while a clean, cohesive design will create a professional, welcoming atmosphere.
So how can you ensure that your multi tenant pylon sign is attractive, effective, and consistent with your shopping center's branding? Here are a few tips:
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Work with a professional sign company to design and fabricate your pylon sign. A skilled team will be able to create a sign that is visually appealing, easy to read, and meets all necessary regulations and codes.
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Use a consistent color scheme and font across all tenant listings on the pylon sign. This will create a cohesive look and feel and make it easier for visitors to locate their desired store or business.
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Keep the tenant listings organized and legible. A cluttered or hard-to-read pylon sign can be frustrating for customers and may cause them to leave the shopping center.
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Regularly maintain and clean the pylon sign to keep it looking its best. This includes cleaning the surface, replacing burned out bulbs, and fixing any damage or wear and tear.
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Consider adding additional elements to the pylon sign, such as a directory or map, to provide additional information and assistance to visitors.
By following these tips and working with a professional sign company, you can create a multi tenant pylon sign that effectively promotes your shopping center and its tenants, while also maintaining a clean, cohesive branding. A well-designed and well-maintained pylon sign is an important investment in the success of your shopping center.